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Our logo-based launch collection encourages individuality while infusing Fun into Fine. Playing off the infamous 'Black Sheep' with black diamonds our little lamb is transformed to the dark side and connects to all of us who prefer to live just outside the lines. The dynamic between the Black Sheep and White speaks directly to our core personalities. Are you mainstream, in white? If you are you can still 'Stand Out' from the herd by highlighting the attributes, talents and special features you choose to define you. Are you the black sheep? You don't care what the crowd is doing, you march to your own beat, you live outside the box. Be encouraged to 'Be Ewe' & 'Be Herd'!